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Assessment and Refinement of Product Catalog
We assess every customer’s product catalog with the same foundational questions: What is the product’s growth potential, and what specifically about your product entices the customer to make a purchase?
The Hayner Group works with management and sales executives to identify the product areas with the greatest revenue-generating opportunity.
We identify and evaluate your suite of current product offerings, determining how each is sold, delivered, maintained and priced, as well as the corresponding resources and revenue associated with each step. We then refine the product portfolios to encompass solutions that your customers most desire.
From there, we’ll develop a roadmap for optimizing your product mix in a way that drives the most value for the business. If gaps in products or services offerings are discovered, we’ll help you align with best-of-breed business partners to obtain those solutions that represent your greatest profit opportunity.